Kapsel

  • The end of patents around coffee capsules saw a boom in new coffee products
  • Kapsel was a concept store to promote the convenience of the new product for office and home
  • Shiny red and white conveyed swiss precision
  • Italian passion and design
  • Warmth of timber to convey the comfort coffee brings
  • Pictograms to simply convey the process
  • Swiss minimalist graphics with a touch of natural
  • A place for everything
  • And room to grow conceptually and organically
  • An icon for the brand